Who We Are

Our Mission

At S.A.M.E Academy, our mission is to create safer roads through education, training, and development. We deliver engaging, evidence-based road safety programmes for all road users — from pedestrian and independent travel training for children taking their first journeys, to driver awareness in sixth forms and development for experienced motorists in the workplace.

With more than one million preventable road deaths globally each year, our goal is to equip every learner with the knowledge, confidence, and responsibility to make safer travel decisions. By investing in people — not just policies — we help shape safer communities and a culture of lifelong road & pedestrian awareness.

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Our Values

At S.A.M.E Academy, our values reflect both who we are and what we stand for. They guide how we teach, collaborate, and make a difference every day.

S — Safety

Safety is our foundation and our purpose. We are committed to excellence in everything we deliver — ensuring every programme supports safer decisions, safer roads, and safer communities.

A — Awareness

We champion awareness through education that inspires understanding and accountability. Acting with integrity, we help learners recognise risk, challenge behaviour, and take responsibility as road users.

M — Motoring

We promote inclusion and progress in all forms of travel — from pedestrian training and independent journeys to driver development in personal and professional settings. Our goal is to support every learner, whatever their role on the road.

E — Education

Education is the key to lasting change. Through innovative, evidence-based learning, we empower students, individuals and organisations to grow their knowledge, build confidence, and create a safer future for all.

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Why Choose Us?

We combine deep educational experience with a flexible, real-world approach. Our facilitation team bring a unique blend of classroom, on-road, and workplace expertise to every session.

Whether you represent a school, college, local authority, or business, you can trust S.A.M.E Academy to:

• Deliver engaging, evidence-based training tailored to your audience.
• Empower learners with practical, relevant road safety knowledge.
• Support your organisation’s wider safety, wellbeing, and compliance goals.

Our impact is measurable, sustainable, and designed to last long after the training ends.

Our Commitment

We are committed to reducing preventable road deaths and injuries by inspiring safer choices for every road user. Our programmes promote responsibility, awareness, and lifelong learning — helping individuals and organisations make a lasting difference.

From primary schools to international businesses, S.A.M.E Academy stands as a trusted partner in road safety education — creating safer journeys, one learner at a time.

For more information or to book, please email: hello@same.academy

Our Mission

Welcome to S.A.M.E Academy, a learning and development organisation committed to improving road safety for young people and the next generation of road users internationally. With over one million preventable road deaths occurring every year, we believe it is vital to educate and empower new, young drivers, passengers and pedestrians to make informed and responsible travel decisions.

Our team of experienced professionals offers a range of services, including driving awareness and driver training programs, pedestrian awareness training, and active travel training. We also offer road safety workshops for schools and youth groups, as well as driver education workshops for new and young drivers.

‘You should be proud of what you’re doing at S.A.M.E Academy; you’re changing lives which means your changing the world’
Gordon Brown, Former British Prime Minister

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At S.A.M.E Academy, we understand that the costs of learning to drive and car insurance can be a barrier for some young people. That's why we are dedicated to providing affordable and accessible road safety education and training. Our goal is to help reduce preventable road deaths and injuries by providing the tools, and knowledge young people need to stay safe when travelling.

Whether you are a young driver, a pedestrian, teacher, lecturer or member of HR looking to promote road safety, S.A.M.E Academy has something to offer. Contact us today to learn more about our road safety workshops and presentations and how we can help young people stay safe on the roads.

Young Drivers at Risk

As a learning and development organisation dedicated to improving road safety for pedestrians, passengers and new drivers, S.A.M.E Academy is particularly concerned about the risks faced by young drivers. With over two out of every five road deaths involving young drivers, it is clear that this group is disproportionately at risk on the roads.

‘The SAME Academy’s work in spreading the message of road safety is both compelling and captivating. They grab their audiences with some hard hitting videos and engage them through quick fire questions with quiz cash prizes, achieving fantastic audience participation. The facilitators are naturals with the students who are from mixed backgrounds, ages and levels of education’
Direct Line Group

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Despite new drivers' challenges in accessing motoring, driving remains a popular topic among young people aged 14-21. In the U.K. alone, approximately 1.3 million people take their driving tests each year. This trend is likely to be similar in other parts of the world.

At S.A.M.E Academy, we are committed to supporting young drivers and helping them stay safe on the roads. That's why we offer a 4 week young drivers support programme designed to provide the skills and knowledge needed to make informed and responsible decisions when travelling. Our programme covers a range of topics, including road safety for learner drivers, and the importance of being a responsible road user or passenger.

Our Values

At S.A.M.E Academy, we are driven by a strong set of values that guide everything we do. These values shape the way we work, the way we interact with our clients and partners, and the way we approach road safety education.

First and foremost, we are committed to excellence. We strive to deliver the highest quality services and programmes to our clients and students, and we are always looking for ways to improve and innovate. Whether we are developing a new training programme or working one-on-one with a young driver in training, we always strive to exceed expectations.

We are also passionate about making a positive difference in the world. We believe that by educating and empowering the next generation of road users, we can help reduce preventable road deaths and injuries and make the roads safer for everyone. This passion drives us to work tirelessly to develop and deliver the most effective training and services possible.

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